student design competition

PAVE 2017 Student Design Competition 



The annual international competition is only open to college-level students involved in retail planning, design, visual merchandising, and branding programs.

The 2017 PAVE Design Challenge invites you to re-invent the experience of Chick-fil-A on a college campus.

The goal is to develop concepts that expand the platforms and expressions in which Chick-fil-A serves a college campus. Explore new ways of creating an experience that is more than just a transaction of food. Expectations include:

  • Pushing the envelope of what the current experience is today
  • Shaping the future and capturing possibilities
  • Expanding the way we engage our guests with a new portfolio of experiences
  • Providing powerful thought and design that is a collaboration or combination of design fields – architecture, interior design, visual merchandising and graphic design.
We highly encourage you to define an experience that does not exist today.

Prizes include grants to students and schools and winning students may even see their designs come to life. The competition is open to undergraduate students only.

Prizes Included:
First Place - $7,500
Second Place - $5,000
Third Place - $2,500
Honorable Mention - $1,000
*Winners will also receive a travel stipend to be honored at the 2017 PAVE Gala on December 6, 2017, in New York City
**Prizes awarded to teams of two will be split between both team members

Presentation and entry requirements are located within the brief below

2017 Competition Brief:
Competition Brief
Judging Criteria
Individual Disclaimer Form
Team Disclaimer Form

Online Application Form Can Be Found Near The Top Of This Page