Hollywood, Fla. (November 12, 2024)— PAVE Global, in collaboration with ChangeUp, is delighted to announce Eleonora Borisova as the recipient of the 2024 ChangeUp Scholarship + Experience. Borisova, a senior in Bellevue College's Bachelor of Interior Design program, was selected for her innovative ideas and passion for creating immersive retail environments that resonate with customers on multiple sensory levels.
Through her winning essay, Borisova expressed her belief in the transformative power of retail design, stating:
"Retail spaces have been transformed from mostly functional to an art form that provides customers with a multi-sensory and holistic experience… Creating experiences feels like the next level of design, like some kind of magic. Designing a retail environment involves engaging all of the human senses, including sight, sound, touch, and smell. Every aspect of the space, from the lighting to the material choices, must work together to create a cohesive experience for the customer."
As the ChangeUp Scholarship + Experience winner, Borisova will receive a $2,500 scholarship, in addition to a mentorship experience with ChangeUp at their Miamisburg, OH, office. This unique opportunity also includes an invitation to attend and be recognized for this achievement at the 2024 PAVE Gala in New York City.
“We’re thrilled to continue investing in the next generation of design talent,” says ChangeUp’s Chief Creative Officer, Ryan Brazelton. “ChangeUp’s partnership with PAVE allows us to support emerging talent, fueling a more vibrant and forward-thinking future in retail design."
PAVE Global’s ChangeUp Scholarship + Experience seeks to empower the next generation of design leaders by combining financial support with real-world, immersive industry experience. Borisova’s dedication to thoughtful and sustainable design aligns perfectly with the scholarship's mission to inspire new ideas and foster future-oriented thinking in the fields of retail and environmental design.
For more information about PAVE Global's scholarship opportunities and industry programs, please visit www.paveglobal.org.
About ChangeUp
ChangeUp is an award-winning experience agency designing for the moments where brands and customers meet. We develop brand-led experiences that create change for businesses through strategy, brand design, store design, and architecture. We drive change for fast-moving brands, from startups to the F500, working with clients including Panera Bread, Panda Express, KIA, Trek, Baskin-Robbins, Wawa, Jimmy John’s, and Discount Tire. We believe change is not a risk, it’s the answer. Learn more at www.changeupinc.com.
About PAVE Global
Founded in 1992 as The Planning and Visual Education Partnership, PAVE Global is a 501(c)(3) charitable foundation, with all proceeds benefitting PAVE’s educational programs. The organization enables young talent to build successful careers designing and creating consumer environments. Our vision is to cultivate relationships with students, educators, and the design industry through financial assistance, top-industry thinking, inspiration, and mentorship.
For more information, please visit www.paveglobal.org.
About the PAVE Scholarship Program
The PAVE Scholarship Program, now in its fourteenth year, provides financial assistance to students in educational programs preparing them for careers in the retail environments industry, including but not limited to careers in retail design, visual merchandising, interior design, architecture, product design, UX design, graphic design, and industrial design.
PAVE was developed to help ensure a future talent pool for the industry by eliminating barriers to studying in these fields. The funds assist students who are experiencing financial difficulties that may prevent them from continuing school. PAVE has awarded students over $216,000 in financial grants and scholarships in the past five years.
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