Ulta Beauty invites students to think about the store environment holistically, including both Store Design and Visual Merchandising. You may focus on your primary design area and/or collaborate with people who focus on other design areas. Individual student entries will be accepted as well as entries from teams of two students. If a team of two is chosen as a winner, both students will be recognized.

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As an example, a student who considers Store Design their strength can partner with a student who specializes in Visual Merchandising. Collaborating or adapting your strengths and areas of design study can lead to improved work when looking at a situation from a fresh perspective.

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The challenge- Evolve the in-store customer experience to exceed Gen-Z expectations of what it means to discover at Ulta Beauty.

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We look forward to seeing your reimagined and reinvented visions of Ulta Beauty as you merge store, experience, and visual design.

The possibilities are beautiful.

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This annual international competition is open exclusively to current undergraduate and graduate-level college students involved in retail planning, visual merchandising, interior design/architecture, branding, graphic design, UX/UI design, industrial design, and similar programs. If you are unsure if your area of study qualifies, please reach out to PAVE at info@paveglobal.org.

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Students who register to participate early will receive periodic tips for success, inspiration, deadline reminders, and other helpful messages throughout the competition period.